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instagram snapchat marketing

1. Instagram and Snapchat Marketing

Are you interested in attracting organic visitors from Instagram and SnapChat? Does your social media strategy include the use of visual content?

Instagram and SnapChat are undoubtedly the kings of the visual content world. With these two apps, you can reach and build an engaged fan base, grow brand awareness, and attract high quality visitors to your website or offering.

In this article, you will learn how to create effective marketing strategy for Instagram and Snapchat to attract free organic traffic and brand recognition. Read on to discover the benefits, real life examples, strategies, as well as tips & tricks to promote your website or business on these giant visual driven platforms.

Why Instagram and SnapChat?

Below are some statistics that reinforce the marketing potential of these two platforms.

Important Instagram Facts and Statisticsinstagram logo Effective Marketing Strategy for Instagram and Snapchat

Launched in 2010, Instagram is a social media platform that enables users to edit and share pictures and videos. Users are offered a selection of digital filters and photo editing tools for enhancing their images – you can adjust brightness, saturation, warmth, contrast and more.

Additionally, Instagram allows you to add a description which can include hashtags to your images.  And just like Facebook, other users can like, comment or share your images with their friends.

According to Statista.com, Instagram is one of the most popular social networks in the world with about 500 million monthly active users, as of June 2016 (up from 400 million in September 2015).  It is also the most preferred social network for teens and young Millenials in the US.

Here are some additional statistics that have got marketers flocking to Instagram:

  • 500 million+ active daily users
  • Over 77 million active users in the US (projected to surpass 106 million users in 2018)
  • Over 30% of internet users are on Instagram with more than 60% of users logging in daily
  • Over half of Instagram users in the US are between 18-29 years old (globally, about 41% of users are below 25 years old)
  • Over 95 million photos/videos are shared on an average day, generating about 4.2 billion likes per day
  • 65% of leading brands are active on Instagram (luxury and fashion brands are the most popular)
  • User interaction with brands on Instagram is 83 times higher than on Twitter, 51 times higher than on Google+, 10 times higher than on Facebook and 41 times higher than on LinkedIn
  • Half of Instagrammers follow brands

Important SnapChat Facts and Statisticssnapchat logo

SnapChat is a social networking platform that allows users to send or share pictures and videos with their friends or followers. The service enables you to edit your photos or videos with text, filters, stickers and more before sharing them.

But unlike Instagram, the photos or videos you share on SnapChat automatically delete themselves soon after they’re viewed. To make your photos or videos stay for longer, you can use SnapChat’s story feature which will allow your friends to view your snap an unlimited number of times for 24 hours.

Launched in September 2011, SnapChat is now one of the fastest growing social networking apps with over 100 million daily active users worldwide as of May 2015.

To better understand the potential for marketing on SnapChat, here is some data about this social network:

With such vast user outreach and engagement, it is logical for businesses to utilize these plaforms and devise an effective marketing strategy for instagram and snapchat.

Instagram Marketing Strategy

Instagram Marketing Strategy

 

About the Author Rajat Khanna

I am a full-time SEO consultant, blogger, and social media marketer. When I am not busy working, I let myself into reading, Netflix, and gaming. My long-term goal is to enable people in online marketing space with respectable passive income.

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