As we know from Chapter 1 of this series, that Snapchat has tonnes of potential. If used correctly, Snapchat can be a great platform for expanding your audience and creating ongoing engagement. Let’s look at smart ways you can use SnapChat to connect with customers, promote your business and generate traffic to your site.
Brands Using SnapChat
Wondering which brands use SnapChat to generate traffic?
A year ago, BuzzFeed revealed it gets a whopping 21% of its traffic from content views on SnapChat. The company leverages Snapchat’s ‘discover’ feature which allows media partners to post exclusive content for Snapchat. Snapchat users then view this content as stories on the app. Prime example of effective Snapchat marketing strategy.
To help raise awareness about endangered species, World Wildlife Fund started a campaign dubbed #LastSelfie to reach young people on Snapchat and make them act to save endangered species. The campaign took advantage of the momentary existence of Snapchat content to symbolize the decreasing population of tigers, rhinos, orangutans, pandas and polar bears.
During Super XLVIII, Audi partnered with The Onion to execute a successful campaign that grew the luxury carmaker’s Snapchat following by over 5, 500. The campaign shared funny images and captions showing the typical behavior people or their pets usually exhibit during the game.
Why to Use Snapchat for Marketing
Snapchat has no marketing tools. They have no clue about monetization and hence there are no resources for Snapchat marketing whatsoever. While it seems like a deterrant, it is an opportunity in disguise. Since many people would avoid marketing and building a presence on Snapchat, you have more ground and first mover advantage. Use everything you have and you are already ahead of your competition in future when the marketing tools will be introduced.
Effective SnapChat Marketing Strategy
Promote Your Snapchat Presence
Unlike your typical social networks, building a following on Snapchat is more difficult. Therefore to attract followers, you’ll need to get creative and spread word about your presence mostly outside of Snapchat.
Here are some creative ways to promote your Snapchat presence and build your following:
Share your username or Snapcode on your other social network. Other users will be able to add you by simply tapping your Snapcode.
Display your Snapcode or username on your website, blog and other social profiles. You can include in a blog post, about us page, or even make your Snapcode your profile picture on other social networks.
Add people as friends on Snapchat. They’ll get notified and if they like your style, they’ll friend you back. You can easily add friends by searching for their username, from your address book, by their Snapcode or via WIFI.
Download your best snaps and share them on Facebook, Twitter, Instagram and other social networks.
Reach out to Snapchat influencers and see if you can entice them to recommend their fans to also follow you.
Include your username in your email signature
Make Good Use of SnapChat’s Tools
SnapChat provides different tools and features you can use to add vibrancy to your snaps. You can use drawings, filters, stickers and captions to make your snaps more engaging.
And to connect with your followers on a more personal level, make use of Snapchat’s chat feature to text and video message with your most loyal fans in real time.
Engage Your Fans with Authentic Content
Snapchat is a great tool for engaging the people who are genuinely interested in what you’re doing. With that said, marketing on social media is usually more about being genuine and authentic; and Snapchat is no different.
Here are some ways to pump up the engagement on your Snapchat channel.
Take Your Audience behind the Scenes – Offer a behind-the-scenes look of your business. This will boost engagement with your existing followers and attract new fans as well. Show your audience rare footage of what happens behind the scenes and showcase the real story behind your brand.
Build a Visual narrative – Snapchat is a great storytelling tool. Share real-time stuff and show your personality. Show your fans and followers what you’re all about. You can share snaps of your daily routine; for instance when you’re travelling, attending a conference, dining out, trade shows and much more.
Collaborate with influencers and allow them to take over your Snapchat account for a day. If done correctly, this can help attract attention to your message.
Interact with your followers – Build relationships by showing your fans you’re a real person who’s interested in engaging with them. Be social and ask questions as well.
Share offer rewards and coupon codes to encourage engagement and boost sales of your products as well.
Promote Your blog Posts
Use Snapchat’s self-destruct feature to your advantage by sharing sneak peeks of your blog posts to give your audience a hint of what they can expect when they visit your site.
You can create a video of your latest blog post with attractive images. This will arouse their interest and curiosity and make them want to learn more.
He often posts to Snapchat up to 3-4 times an hour and about 20-30 times per day. This level of consistency helps attract millions of users to his channel every day.
Use Snapchat Hacks to Upload Existing Pictures and Videos
There are few hacks available to post pre-edited and pre-polished content on Snapchat. The catch is that you need to jailbreak your phone. We will leave that part to you as there are plenty tutorials available online. After jailbreak, do this on Android and watch this video for iOS.
Monitoring Your Success
Measuring your success on Snapchat is not as straightforward as on your typical social channel. For instance, you can’t really track outbound clicks through Snapchat unless you include shortened urls using bit.ly in your descriptions.
However, there are some measurements that you can use to gauge the effectiveness of your Snapchat marketing efforts:
Views – you can see who among your followers viewed your snaps to discover who your most loyal fans are.
Screenshots – lets you know who has grabbed a screenshot of your snaps.
Replays – lets you know when someone plays your snap again. Maybe they missed it the first time or they really like it.
I hope this article gives you a head start to devise your own personalized Snapchat marketing strategy. Thanks for reading.